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There comes the point in every creative's career where they need to focus on branding and a website. Wax Seal Productions will work with you to design a functional website that accurately represents you and your work. Already have a website? We will review each page of your site for errors & omissions, content, flow, and structure. Once the review is complete, you will receive a report on any issues found and suggestions on how to improve your site. Contact us here for a free consultation and to discuss your needs.
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There are many ways to promote your work, from book trailers, social media, websites, book lists, etc. The possibilities are seemingly endless. Whether you need a social media strategy or manager, a website, or a marketing plan, we are here to help. Contact us here for a consultation and complete review of our promotional services.
There are many seemingly gargantuan tasks when it comes to being a writer, not the least of which is actually writing that book in the first place. Yet, here you are with a completed, or close to completed, work and your mind wanders to the large task of promotion. How do you get your book into the hands of readers? Where do you start? What do you need to do? How do you do a book launch and what is your brand? Aren’t trailers just for movies? Let the team at Wax Seal Productions guide and work with you on the best steps to get your book out into the world, without throwing it at people while shouting, “READ THIS!”
Through a series of virtual meetings, we will work with you to develop a step-by-step plan to promote not only your book, but you as well. We will discuss what techniques you are already employing and offer advice on how to improve, including developing a promotional timeline and ensuring you have a strong and well developed brand. You maintain control. You have the option of receiving a marketing plan you execute yourself, or you may choose to continue to work with us, so that we do the legwork to get your book launched, and you invited to speak on panels and attend conferences.
Our marketing and promotion packages include, but are not limited to:
Through a series of virtual meetings, we will work with you to develop a step-by-step plan to promote not only your book, but you as well. We will discuss what techniques you are already employing and offer advice on how to improve, including developing a promotional timeline and ensuring you have a strong and well developed brand. You maintain control. You have the option of receiving a marketing plan you execute yourself, or you may choose to continue to work with us, so that we do the legwork to get your book launched, and you invited to speak on panels and attend conferences.
Our marketing and promotion packages include, but are not limited to:
- A review of your current strategy and understanding of what is required.
- A review your overall social media strategies and discussion methods of improvement.
- We will work to determine your goals and budget and develop a strategy that best fits both.
- Discussion surrounding the various options of promotion, including book trailers, podcasts, book lists, websites, social media, influencers, SEO, meta tags, and more.
- Development of your Author brand, logos, and style sheets.
- Development of a step-by-step book launch strategy.
- Ongoing monitoring of your strategy if requested.
- Ongoing reports of key metrics, should we be running the campaign.
Website Auditing
Your website is often the first point of contact potential clients or readers have with you. As the adage goes, “You never get a second chance to make a first impression.” A poorly designed website or a cluttered and confusing website will turn people away. Let the team at Wax Seal Productions audit your website for issues, overall experience and impression, and functionality. We will meticulously audit each page of your website to check for anything that might turn people away. Once the review is complete, we will send you a report with all of our findings and suggestions on how to improve. Note: Depending on your needs, we can combine website auditing and editing into one package for a discounted rate, or they can be kept separate.
Our website auditing includes:
Our website auditing includes:
- Checking all links to ensure they are not broken and point to the right place.
- Verifying link text accuracy to landing page.
- Verifying if any print copy needs revising or reorganizing.
- Reviewing the website on multiple platforms to ensure it functions for all users.
- Advise on accessibility issues.
- Reviewing images for accuracy and readability of text.
- Plus more
Website Editing
If you are confident in your website and want to ensure it is accurate, our team of professionals can review your site for any editing it may require. Spelling mistakes, grammatical errors, missing words, and inconsistent text can be very confusing for those visiting your website. Minor mistakes can leave a big impression. Just think of websites you have visited with errors. Did they stand out? Did they bother you? Our team will review the entirety of your website content to look for any errors that dissuade visitors. Once the review is complete, we will give you a full report of what needs to be fixed. If you don’t have the time to fix the errors, we can do it for you. Note: Depending on your needs, we can combine website editing and auditing into one package for a discounted rate, or they can be kept separate.
Our website editing includes:
Our website editing includes:
- Reviewing all text on the website for errors and flagging any issues.
- Offering suggestions on any print copy needs to be revised for clarity or conciseness.
- Editing or writing web copy following web-writing best practices.
- Ensuring your message is clear and on brand.
- Proofreading final websites before launch to ensure they meet your style guide and are error free.
- Plus more
Website Design
Do you need a website, but don’t know where to start? We will meet with you to consult on developing the site that perfectly fits your needs. We can work with you to develop a style sheet and a guide to be used for your site and create a summary of all the items you will need to represent your brand. You can then take the consultation report and build your own site or continue the relationship with us and have us build it for you. We work internationally so we can hold meetings in person if you are local to the Wax Seal Productions office or held virtually via Zoom or other web conferencing software. Contact us for a discussion on how we can develop a web design package that fits your unique needs.
Our website design includes:
Our website design includes:
- Consulting on your needs and vision for the website.
- Working with you to create a style sheet and style guide.
- Working with you to develop a brand if one does not already exist.
- Identifying and summarizing all items you need to develop the website, including image and link lists.
- Offering best practices and guidance on how to develop and maintain your website.
- Organizing hosting and domain name for your site, including creation of emails and SEO structures.
- Assisting in ensuring you comply with international cookie protocols.
- Building your site, final proofreading, and developing a launch plan.
- Maintaining the website with future updates and verifications.
- Plus more
Websites Developed and Maintained by Wax Seal Productions
Wax Seal Productions Inc.
Of course, the Wax Seal Productions Inc. webpage has been developed and is maintained by Wax Seal Productions. The WSP website is created with the client in mind, focusing on clean design and easy navigation.
https://www.waxsealproductions.ca
The Calm Scribe
The Calm Scribe website is updated weekly to keep a current listing of all events and happenings in The Calm Scribe world. An excellent example of nesting navigation and clean menus using images to guide visitors around the site. Creating a visually pleasing website for authors does not need to be difficult; it only needs to be well planned.
https://www.thecalmscribe.ca
Scribe's Journey Podcast
The latest creation of Wax Seal Productions is the website for the Scribe’s Journey podcast. This website features media integration and a simplistic design, allowing visitors to find what they need quickly. Navigation links have been included in the website pages and the top menu to allow for a natural flow through the site.
https://www.scribesjourney.com
C.D. Clark Novelist
C.D. Clark Novelist is a sci-fi author that is represented by the Wax Seal Productions brand. Look for several new books to be released from this prolific author, all centered around a fantastic universe they created. Visit their site for more information.
https://www.cdclarknovelist.com/
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Robert W. Mackay
Robert W. Mackay is an award-winning author, former naval officer, submariner, teacher, and lawyer. He writes historical fiction with the backdrop of Canada’s armed forces and a newsletter, Forces With History. He takes great pride in contributing to Canadians’ knowledge of their military heritage, and is happy to do speaking engagements on related topics. https://www.robertwmackay.ca/ |